I
think that due to the low budget in producing my media product that film four
would be the media institution, which is most likely to distribute Broken
Developments. This is also because of the audience and age, which we are hoping
it attracts. Film Four uses Summer Screening at Somerset House to introduce
different types of film, which they are distributing. Each summer they host
London’s most breath-taking open-air cinema experience and it is the highlight
of the city’s summer calendar. This experience includes a state of the art
screen and full surround sound. This is a brilliant way to distribute and
market many different films to a range of ages to create an audience. This way
of advertising is ideal because it uses a well-known, high-attended event to
introduce new, upcoming and widely budgeted films. Film Four is owned by
Channel Four Television Corporation and has been responsible for backing a
large number of films which are made in the United Kingdom and sometimes all
around the world depending on how popular it is. The company’s first release
was in 1982 and was a film called Walter (directed by Stephen Frears). Between
1982 and 1988 it was branded as FilmFour but in 1988 it was branded as Film4
and it became Channel 4’s second channel. Film4 is a well-known institution and
therefore would not be overlooked. We chose this because we knew it would
benefit our target audience, as it is unlikely to be screened in a cinema and
NetFlix or LoveFilm are more likely to stream it to their audience or it would
be screened on television. With our target audience being students and young
adults, many of these prefer to watch movies in their own time online rather
then when they are specifically on television or when they are in the cinema
for a limited time. As well as this, it is a British film institution and
therefore, we would be promoting the British economy and enforcing their reliability
compared to other well-known American institutions such as Universal.
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